Benchmarking and Desk Research:

To begin, I wanted to research and understand the problem.

I did this by Desk Research, Benchmarking and Persona Mapping.

 I spent time reading online podcast forums, such as Reddit, where power users often complained about the podcast offering via Spotify. I downloaded and investigated what other competitors were offering to get a better idea of how others were providing solutions.


I hit up the Podcasts Reddit (2.2 mil subscribers), to see and hear what people were saying.